Makeup Cosmetics

Makeup cosmetics mainly refers to cosmetics for the face, eyes and lips, including foundation, powder, lipstick, eye shadow, rouge, mascara and other types of products. Its main function is to use color changes to give skin color, Correct the skin tone or intensify the shadows around the eyes and nose to add dimension and make it more appealing. At the same time, it can also be used to cover skin defects such as freckles, scars, and moles.

Render, draw and organize the face, facial features and other parts of the human body, enhance the three-dimensional impression, adjust the shape and color, conceal the defects, and express the spirit, so as to achieve the purpose of beautifying the visual experience.

KimaCell cellulose ethers are widely used as thickeners, rheology modifiers, emulsifiers and dispersants in Makeup cosmetics products. KimaCell cellulose ethers have pseudoplastic and shear thinning properties. Makeup cosmetics products can be formulated with KimaCell cellulose ethers to not only provide thickening benefits to the product, but also improve solution stability.